Fueling Future Legends

NXSTAR supports the athletes still chasing their first contract, not just the ones who already made it. Our sneakers are designed for youth with ambition—and for anyone building greatness from the ground up.

*Please note that NXSTAR’s official points of contact are those listed here above on this page. Please be wary of being contacted by anyone not listed here!

Brandon Garcia

Chief Executive Officer & Director of Basketball Operations

Brandon Garcia is a visionary leader and former athlete who has dedicated his career to building platforms for the next generation of basketball talent. Born and raised in Downey, California, he captained the Downey High varsity team during his junior and senior years before returning to coach as an assistant for two seasons. His love for the game and drive to elevate others led him into the business side of sports, working in sales and event operations for the Los Angeles Clippers, where he learned how major organizations operate behind the scenes. That experience sparked his passion for storytelling and athlete branding, leading him to found Made4This, a video production company dedicated to highlighting youth sports and giving players a stage to showcase their game. Now, as CEO and Director of Basketball Operations, Brandon combines his creative vision and basketball background with longtime friend Wes Hanna to build something larger — a movement at the intersection of sports, media, and culture that’s redefining how young athletes are seen and supported.

Tannaz Ghayadi, Esq.

General Counsel

Tannaz Ghayadi, Esq. serves as General Counsel, bringing a strong background in civil rights and employment law to her leadership in legal strategy and compliance. Before assuming her current role, she worked as a civil rights litigation attorney, advocating for workplace fairness, equal opportunity, and justice under the law. In addition to her legal practice, Tannaz is deeply committed to legal education and mentorship. She coaches Southwestern Law School’s Moot Court team, where she once earned national-level awards herself, guiding students in advocacy, writing, and oral argument skills essential to effective lawyering. She also served as a Student Advocate and Instructor at Southwestern Law School’s Street Law Clinic, a program designed to empower at-risk youth to make informed decisions, overcome adversity, and build stronger futures. Through weekly interactive lessons, she taught teenagers about their legal rights and responsibilities, equipping them with practical knowledge and resources to support their transition to independent living and adulthood.

Wes Hanna

Chief Marketing Officer

Wes Hanna is a serial entrepreneur and marketing strategist who has built a leading tax planning and business consulting firm serving over 15,000 clients annually. He has managed several hundred million dollars in marketing campaigns across multiple industries, earning recognition for his ability to scale brands and deliver measurable results. Wes founded this venture as a legacy for his son, Isaiah (Zay), reflecting his commitment to excellence, innovation, and family legacy.

Robert Jarrin 'RJ'

Director of Production

Robert Jarrin is an accomplished Director of Production with a proven track record of leading innovative sports and entertainment productions for global audiences. Based in Los Angeles, he has produced coverage for the Super Bowl, World Series, NBA Finals, and Olympics, along with live red carpet pre-shows for the Grammys, Oscars, and Golden Globes. His experience includes leading large-scale productions and content initiatives for major media brands such as Sports Illustrated and NBC. He specializes in creating impactful storytelling and live event productions that build brand loyalty, engage audiences, and drive growth across digital and subscription-based platforms.

Addie Pelkey

Creative Director

Addie Pelkey is a Visual Designer specializing in digital marketing and brand growth through social, paid media, and eCommerce design. She has experience in web design, performance creative, conversion rate optimization, and email marketing. Known for a meticulous, systems-driven approach, she blends creativity with data to deliver impactful design solutions.

Tatsu Red

Fashion and Commerce Director

Tatsu Red is a fashion and culture creative with an entrepreneurial drive and a sales-driven edge. Her background is in retail, sales, and on-camera product storytelling, where she built a reputation for turning creativity into measurable impact. Known for her ability to connect with audiences through authenticity, she increased online sales by modeling products live, styling them in real time, and translating fashion into lifestyle content that converts. Currently studying economics, business, and mathematics, she brings a strategic understanding of markets and consumer behavior to her creative work. Through the lens of business and creativity, she is expanding her work into apparel, branding, and editorial direction. Her focus is on helping shape the next wave of sport-inspired fashion that is bold, expressive, and culture-driven.